Write Choice Marketing

A journey of a thousand miles starts with a single step.
Take Your First Step with Us.

Raising millions of dollars annually for Non-Profits.

See Our Work Start a project

Who is Write Choice?

We’re dedicated to providing direct response fundraising services for nonprofits combining the practices of traditional direct mail with online marketing. Whether it be a strategic annual plan, a monthly mailing, copywriting services for appeal letters, annual reports, brochures, and newsletters, we are here to support the communication & marketing needs of non-profits.

We also manage communication and direct marketing efforts for educational & magazine publishers, continuity book programs, and sweepstakes offers.  We have worked with companies such as Scholastic/Grolier, Human Relations Media, Sunburst Communications, Disney, and Air Age Media.

We’re passionate about inspiring others to make this world a better place.

When marketing and communication efforts are need to raise awareness of your organization, we are here to help.

Your fundraising goals are our top priority. We'll advise you on how best to meet them.

We find creative solutions to your organization's challenges by marrying compelling copy with  innovative package designs. Persuasive and emotional stories will inspire your donors to take action, increasing awareness of your non-profit's mission.

Targeted and appealing direct mail packages will foster long term commitment to your organization. We will enhance your renewal program by creating effective strategies, yielding more contributions.

Identifying potential new donors is always a challenge. We will develop and implement a strategic plan allowing your organization to grow it's donor base and meet organizational goals.

Your email communications will be brought to life with effective strategies, innovative designs and compelling copy.

Expect attention to detail and cost effective solutions when we manage your printing, lettershop, data processing, and secure your list selections.

Let’s Start Something Great

  • Learn More

    We raise more money for children’s causes through innovative and  responsive direct mail campaigns.

  • Start One Today!

    We develop successful major donor mailings for hospitals.  They’re  effective pipelines to sustained and larger gifts!


  • 2016-08-15 20.08.42

    We support women’s and international causes by increasing contributions through responsive direct mail appeals and compelling copy.

  • We help soup kitchens raise the money they need to help the hungry.

  • testimonials
  • Karen M. McClure 22.08.2016

    Write Choice Marketing definitely is the right choice to make! I have worked with Sandy Ruyack, the President, for over 10 years. She is a smart, hard-working individual that gets results (and by results, I mean donations! Lots of them!). Her attention to detail and commitment is extraordinary.

    Senior Director, Response Marketing
    Guiding Eyes for the Blind

recent posts

8 Tips to Maximize Your Year-End Direct Mail Campaign
  Studies show that people give more to charities at the end of the year. The spirit of generosity, thoughts of tax deductions, and a strong desire to help others during the holidays are the main motivating factors. If you’re not taking advantage of mailing to your donors in December, now is the time to […]
Increase Response
Top Ten Envelope Tests By Sandra Ruyack If you’re contemplating a cost-effective test without re-designing a whole new package, consider testing a new envelope.  Here are the top 10 envelope tests which help increase response. Envelope size – A larger outside envelope oftentimes leads to higher response rates. Try this approach with your most responsive […]
Challenge Your Direct Mail Package – Don’t be Afraid to Test
By Sandy Ruyack It can be tempting to start 2017 with the same direct marketing plan you had in 2016. The beginning of the year however, is the perfect time to try something totally new. Challenge your current control package by testing it against a new creative appeal.  If the test works, your fiscal year […]