Today I’d like to talk about Donation Forms that Increase Giving.
The donation form is the donor’s connection to your organization when making a contribution. It’s no secret that the response form should make it easy for donors to take action. But what exactly does that mean?
Here are a few tips listing what your donation form should include:
- Donor name, address, phone number, and e-mail address.
- An opportunity for the donor to make corrections to the above information.
- An opportunity for you to collect email addresses or missing information. Include a sentence on the form which says: “My email address is______________.” Or, “My phone number is_______________.”
- Always include the donor ID number and mailing code identifying the specific package.
- Always include a variable gift ask array which should be personalized based on the donor’s last gift.
- Think about including the year during which they became a donor, or the number of years in a row they have been a donor. Wording such as “Supporter Since…” or “10 Year Donor” encourages donation consistency and loyalty.
- You can also include the amount and date of the donor’s last gift with a thank you sentence about why another gift is needed.
- Include a “Yes” sentence which confirms their commitment to give, stating how the gift will help.
- You must have an area which gives the donor the opportunity to fill in their credit card information, a phone number for phone donations, a website for web donations, and a mailing address should they want to donate by check.
- Include a “Tax deductible” statement.
- Don’t forget to include your organization’s logo with the address, phone, and web address near it.
If your donation form is currently the size of a buck slip and fits in a #10 envelope, give consideration to doubling the size, and folding it over. The extra space will allow you to:
- Include an option for monthly giving.
- Create a giving circle society.
- Allow the donor to make a gift in memory of someone. This is a great addition during the holiday season.
- Include employer match information.
- Give an option for the donor to be contacted about planned giving.
The donation form can carry a wealth of information, allowing for ease of donation, options for how to donate, and opportunities for increased and additional giving.
If you need help with your donation form or direct mail package, contact me. I’ll be glad to offer you a FREE 30-minute consultation. Email me, I’ll be glad to help.
Click here to read: Charitable Giving in the US Reaches $390 Billion