How to Acquire More Members for Your Organization
Implementing a plan which will attract potential new members who will in turn become long term members to your organization is no easy task. In this month’s newsletter, we aim to answer the question: How can you acquire more members?
Increase Your Database of Ticket Buyers
Expand your database by collecting information such as names, addresses, phone numbers, and email addresses when people are purchasing their tickets at the ticket counter or online.This will provide you with the information you need to turn them into a member. How can you encourage potential members to share their information with you? Contact us here and in the message box type in “Membership Tips” and we’ll email you a PDF list of tips for you to use to encourage visitors to share their information with you.
Make a Great First Impression
How can you make a great first impression? Making a first impression starts with the ticket purchase either on your website or the line on which they wait. Is it a pleasant experience? Is it engaging? Are there opportunities to learn something new about your organization?
You may need to speed up your ticketing process, improve your website so that it provides a better experience, place more promotional signage for people to read while they’re waiting on-line, add a staff member to hand out membership brochures, or perhaps create a colorful listing of upcoming exhibits or performances at the point-of-purchase. Also, make sure visitors understand your mission and the important role they play when they become a member and essentially become a part of your mission.
Make an Even Greater Second Impression
What should you do next? We recommend sending a direct mail package to your database of ticket buyers soon after the guest leaves your organization. We also recommend sending an email welcome series, especially to those who purchased tickets online.
Acquiring new members is a long term investment and is necessary to keep your organization viable. Once you have the commitment of a new member I can’t stress how important it is to become serious about nurturing and communicating with them as if they were a part of your family. If treated correctly these new donors will become the long term donors your organization needs to sustain its mission well into the future.
If you’d like help with your membership program, contact Write Choice Marketing today and ask for a free 30 minute consultation about how to increase your membership or email me at email@example.com.