How to Increase Donor Giving Frequency

Get your donors to give and give again. Here’s how to do it:

  • Increasing donor giving frequency increases their overall commitment to your organization. By communicating more frequently and giving donors an increased opportunity to give, they will give again. Send a compelling renewal mailing or email appeal at least once a month.
  • Enhance your best appeals by adding a follow-up mailing.
  • Send your core donors a certificate of appreciation.
  • Personalize your appeal letters. Personalization provides a stronger connection to your donor and will increase the response of your direct mail packages too.
  • Include a donation card in your acknowledgment packages to allow your donors to give another gift.Acknowledgements should be viewed as donation opportunities.
  • Do everything you can to obtain a second gift in the first year a donor gives support to your organization.Donors who make an additional gift in their first year are twice as likely to make a gift in their second year.
  • Thanking new donors immediately is critical. Accomplish this with a welcome letter and reply envelope. Nonprofits have about 90 days after the first donation to form a relationship.After 90 days retention drops dramatically.
  • Build a relationship by segmenting your file and mailing your best donors more often. The majority of planned gifts come from donors who give 15 or more times during their lifetime

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