Sandy Ruyack, President

Sandy has over 30 years’ experience in the direct marketing field with over 20 of those years in direct response fundraising and over ten in publishing.  She is skilled in every aspect of marketing, communications, and fundraising and is a highly regarded copywriter and travel blogger.

In the fundraising sector she provides direction and management for renewal, acquisition, annual fund, planned giving, high dollar, new donor, monthly donor, and acknowledgment programs. She is well versed in lapsed reactivation, as well as testing and segmentation strategies for both direct mail and e‐marketing efforts.

As a  copywriter, she writes compelling copy to bring in much needed donations for a variety of clients through newsletters, direct mail packages, and email appeals. She also provides copy for annual reports organizational communications. In addition, as a skilled travel blogger she writes copy for blog posts, emails, and brochures for the travel and tourism industry.

Sandy regularly attends copywriting classes and attends a diverse array of conferences allowing her to stay current in direct mail and email marketing techniques as well as fundraising trends. She has also served on the board of the Direct Marketing Fundraisers Association.

An avid travel blogger, her blog,, has caught the attention of a variety of resorts and tour agencies with whom she assists with social media campaigns and provides blog posts to increase their visibility.

As the President of Write Choice Marketing, Vice President of VK Direct, Inc. for eleven years, and the Associate Director at the March of Dimes for over nine years; she has managed multi‐million‐dollar acquisition programs, oversaw the creative for hundreds of direct mail packages, and managed accounts with direct mail revenue of $11.3 million and budgets of $4.3 million successfully achieving annual revenue goals.




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