Creating fundraising newsletters during a pandemic is no easy task. Learn why they are important and the elements needed to make them donor responsive.
Continue Reading
Donor thank-you letters are one of the most important aspects of creating donor loyalty and for acquiring that all-important second gift. This is why we put together tips on writing thank you letters donors love.
Valentine's Day fundraising ideas & strategies your donors will love.
Learn how to create donor responsive newsletters. They effectively increase donor retention and are an integral part of any nonprofit's stewardship efforts.
How to reactivate lapsed donors and how to get them to start giving again.
We're sharing our best 16 Giving Tuesday ideas and tips ensuring you have a successful Giving Tuesday campaign.
Inspiring others to take the road less traveled Boulevards & Byways Award-winning travel blog introduces readers to transformative travel experiences and off the beaten path adventures. Sandy Ruyack, owner and writer of Boulevards and Byways, inspires others to take...
contemplating a cost-effective test without re-designing a whole new package, consider testing a new envelope.
Now is the perfect time to test a new direct mail package against your current control.
Stand-alone direct mail packages and newsletters are the surest way to bump up your planned giving efforts and to reach your targeted audience.
We know you’re busy, and we know your potential donors are busy. Let us help you connect with your donors by writing inspiring email appeal copy and developing an effective email marketing strategy.
By communicating more frequently and giving donors an increased opportunity to give, they will give again. Send a compelling renewal mailing or email appeal at least once a month and increase their overall commitment to your organization.
8 Tips to Maximize Your Year-End Direct Mail Campaign helps fundraisers maximize the potential of their year-end campaign with easy to implement tips.
Donor retention tips to increase response and to get your donors to give again and again
A donation form should be easy to navigate. It is the donor’s connection to your organization when making a contribution.
I recently conducted a webinar for nonprofits during which I was asked which you might be asking too. I thought I’d share a roundup of the top eight.
Implementing a plan which will attract potential new members who will in turn become long term members to your organization is no easy task. In this month’s newsletter, we aim to answer the question: How can you acquire more...
Learn the importance of Donor Acquisition and how to create a successful direct mail donor acquisition campaigns.
Learn how to write responsive fundraising appeal letters by following these 8 tips that will surely increase donations to your organization.
Sandy has over 30 years’ experience in the direct marketing field with over 20 of those years in direct response fundraising and over ten in publishing. She is skilled in every aspect of marketing, communications, and fundraising and is...
Stefanie is a graphic designer and artist with over 20 years of experience. To bring ideas to life she uses InDesign, Photoshop and Illustrator. She specializes in print design as well as digital illustrations and photo editing. She has...
Priscilla uses her nonprofit public relations experience to provide copywriting and editing support for Write Choice Marketing's various clients.
Our project manager joined forces with Write Choice Marketing in 2016 and has been integral with managing, trafficking, and editing various projects from start to finish. She uses her writing and marketing expertise to edit e‐mail, direct mail appeals,...