The months of September and October provide opportunities to elevate your email and social media messages and establish meaningful connections with what matters most to donors. Write Choice Marketing can help you write those messages and provide you with...
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Best Storytelling Strategies for Fundraising - Tools & Tips will provide you with the keys to crafting compelling appeal letters and email appeals that will make your donors feel understood, resulting in more donations for your organization.
The year-end season is a powerhouse for raising the bulk of a nonprofit’s funds. How to Maximize Year-End Giving-Tools & Tips provides readers with essential strategies for maximizing year-end donations.
Consistent and frequent communication is the key to all planned giving efforts. Planned Giving Primer -Tools & Tips provides highly effective ways to cultivate and steward planned giving donors.
Write Choice Marketing helps nonprofits and businesses maximize revenue through compelling copy, engaging content, and responsive strategies visa email, letters, newsletters, & social media.
Refresh your direct response campaign with these Ten Envelope Test Ideas to Increase Response—Tools & Tips.
Find out how monthly donors can give your organization a consistent source of revenue with less administrative and fundraising costs.
A matching gift program is an opportunity for an organization to receive twice as many contributions. Read more about matching gift strategies and let us help you create a matching gift opportunity that is highly impactful for your cause.
If your organization doesn't have a major gift program or needs a refresh, Major Gift Fundraising - Tools & Tips provides essential information to create and sustain a successful major donor program.
Learn how nurture relationships with donors via social media.
Email communications are an important aspect of creating donor loyalty. What can you do to make yours stand out from the crowd? Here are 10 tips you can use in your fundraising email appeals right now.
Learn how to inspire donors to give on the biggest global giving movement of the year. Thy these strategies to raise donations during Giving Tuesday and make your campaign a success.
Improve your fundraising campaign by creating an effective fundraising gift ask that has impact. These tips added to any fundraising appeal will inspire giving and enhance fundraising efforts.
Discover the essential elements needed to make fundraising newsletters donor responsive.
Valentine's Day fundraising tools & tips your donors will love.
Learn how to create donor responsive newsletters. They effectively increase donor retention and are an integral part of any nonprofit's stewardship efforts.
Discover these essential strategies for reactivating lapsed donors and for getting them to start giving again.
We're sharing our best 16 Giving Tuesday ideas and tips ensuring you have a successful Giving Tuesday campaign.
Inspiring others to take the road less traveled Boulevards & Byways Award-winning travel blog introduces readers to transformative travel experiences and off the beaten path adventures. Sandy Ruyack, owner and writer of Boulevards and Byways, inspires others to take...
Learn why testing is essential to any direct mail program.
How to use direct mail and newsletters to bump up your planned giving efforts.
Learn how raise more money by writing inspiring email appeal copy and developing an effective email marketing strategy.
By communicating more frequently and giving donors an increased opportunity to give, they will give again. Send a compelling renewal mailing or email appeal at least once a month and increase their overall commitment to your organization.
8 Tips to Maximize Your Year-End Direct Mail Campaign helps fundraisers maximize the potential of their year-end campaign with easy to implement tips.
A donation form should be easy to navigate. It is the donor’s connection to your organization when making a contribution.
I recently conducted a webinar for nonprofits during which I was asked which you might be asking too. I thought I’d share a roundup of the top eight.
Implementing a plan which will attract potential new members who will in turn become long term members to your organization is no easy task. In this month’s newsletter, we aim to answer the question: How can you acquire more...
Learn the importance of Donor Acquisition and how to create a successful direct mail donor acquisition campaigns.
Learn how to write responsive fundraising appeal letters by following these 8 tips that will surely increase donations to your organization.
Sandy has over 30 years’ experience in the direct marketing field with over 20 of those years in direct response fundraising and over ten in publishing. She is skilled in every aspect of marketing, communications, and fundraising and is...